Big Boi, Gucci Mane and the late Pimp C cruise the streets in the new animated video for “In the South.” The song is from Big Boi’s latest project “Boomiverse” and Cory Mo & TM88 produced the track.
Cartoon Buck Productions of Creative Minds animated the clip. Pimp C, who passed away in 2007, drawls the hook from the front seat of a slab, while Gucci Mane and Big Boi casually spit their verses.
The clip comes as Big Boi continues to prep a new cartoon show, Hotlanta Waxxx. While the rapper told Yahoo Music that the “In the South” video was not directly associated with the series, he added, “It comes from that realm. Actually, I got the idea from when I was doing the teasers for the songs for “Boomiverse”. Cory Mo, the producer for the song, has an animation team and he sent me a clip of some of the guys’ work and we got on the phone and just came up with this funkadelic psychedelic video concept for “In The South.”