THE STORY
They said it wasn't real hip-hop. Pimp C gave it a name.
When Northern critics dismissed Southern rap, Pimp C answered on wax: what UGK made wasn't trying to be their hip-hop. It was country rap tunes — soul, blues and zydeco, slowed down and straight from Port Arthur. He said it again on BET's Rap City in 2007. Months later he was gone.
His protégé and UGK's in-house producer, Cory Mo, started countryraptunes.com to keep the name alive — first a blog, then a 24/7 radio station, then a podcast, and now a docuseries — the record of a whole region's sound, from the Geto Boys and DJ Screw to Three 6 Mafia, 8Ball & MJG, OutKast, Goodie Mob and Devin the Dude.